Link building to Increase Popularity : Do you think having a good content is enough for you to Rank high on SE’s?
I have a good content, a well designed page and I follow the search engine guidelines,
but why is it that I’m not getting a lot of traffic? Did I missed of something? Hmmm…
There are so many ways in-order to gain traffics… and One of these is Link Building!
Link Building could be defined as " the way of introducing or advertising products, services and etc. through the internet"
Okay, try to think this…
How would people know that YOU have a great site and offers cool products and affordable services IF they don’t know where to find YOU?!
See? It’s very obvious that you lack something — and that "something" is very important…"Advertisement".
Advertising is the paid promotion of company goods, services and ideas by identified sponsors and most of the marketers see that advertising is part of the overall promotional strategy and other components of the promotional mix that includes public relations, personal selling, sales promotion and publicity. And one way of advertising your goods, products, services and other information on the internet is link building.
Link building is a Search Engine Optimization technique in creating or building relevant, good and quality inbound links with the purpose of increasing its popularity and at the same time to increase its ranking position in the Search Engines.
There are many ways in building links, one-way link, reciprocal link and the 3-way linking process either for FREE or PAID inclusion – it’s an advertising program through which web pages are guaranteed to be included in a search engine’s index, in exchange for payment and some sites charge a single annual fee for inclusion, and others charge a fixed cost plus a Cost Per Click.
Why do you think "Link building" is considered to be the most important technique in SEO? What’s in a "link" and its role in a Search Engine Optimization?
I believe that No site is fishing "ALONE" on the WWW - - and if there is, the search engines will assume that it’s not important and place it accordingly where you belong. And most of the search engine considers "Links" important and giving much weight on link as a factor in determining the page rank. Page Rank devised by Google, it measures not only how many links point to a website, but the "quality" of the sites providing the links.
The quantity and quality of inbound and outbound links of your web page is called "Link Popularity". Quality means the reputation or says the "Authoritative" of the web sites that link back to you. And by quantity is simply the number of inbound links that point to your website.
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3 -Types of Linking
1. One way link: Getting links from a site without linking back to that same website.
Example: site A & site B: site A links to site B. That’s it! Or vice versa… site B to site A, without asking a link back.
2. Reciprocal link: It’s a link agreement between two web sites where each site places a link on its site to the other.
Example: site A & site B: site A links to site B, and the site B will ask a back link from site A. Done!
3. 3-Way, Triangular, or Chevron Linking: Some webmasters own multiple sites and try to build up one of their specific sites by offering link exchanges from their other sites.
Example: You have two sites: site A & B, then you want to link with site C. You want to make a deal, your site A will link to site C, BUT the link of site C will be place to your site B.
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The 10 SEO Factors
The following are the SEO factors that help YOU in identifying the numerous ON-site optimization techniques and OFF- site (Link building) strategies:
1. Title Tag: It is a HTML (Hypertext Markup Language) used to define the text on the top of a web browser window and also use by many search engines to display results that matches the query of the user. And also having keywords in the title tag of a page can significantly increase the search engine ranking of the page for those keywords.
2. Anchor Text: It is the text that you click on to activate and follow a hyperlink to another web page or another website and it’s also known as “link text”. Here is an example code for anchor text: <a href="http://www.harvestseo.com">This is Anchor Text</a> and, it will look like this: This is Anchor that points to http://www.harvestseo.com
3. Keyword Use in Document Text: It’s describing or explaining the content of a website, a word or phrase which is used when searching for information in the search engines or directories.
4. Accessibility of Document: Web sites should be designed for full accessibility and useable in the latest versions of major browser.
5. Links to Document from Site-Internal Pages: Links the point to the specific web page in a form of graphics or line of text.
6. Primary Subject Matter of Site: The importance or value; direct and immediate; A primary interest and consistent use of your market language that focusing the content.
7. External Links to Linking Pages: This web site contains links to third party web sites and the webmaster is not responsible for the content or additional links on those sites.
8. Link Popularity of Site in Topical Community: A raw count of how "popular" a page is based on the number of inbound links it has.
9. Global Link Popularity of Site: The overall or multiple websites that links to you.
10. Keyword Spamming: This is a Negative Factor and banned by search engines. It is the repetition of keywords in a page by using invisible or tiny text to increase keyword density.
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SEARCH ENGINE TERMS
Algorithm - A set of rules that a search engine uses to rank the listings contained within its index, in response to a particular query. No search engine reveals exactly how its own algorithm works, to protect itself from competitors and those who wish to spam the search engine.
ALT Tags - The HTML tags describing an image that appears when the mouse is rolled over the image on a Web page and helps people who view pages in “text only” mode. Some search engines look for keywords in ALT tags.
Back Links - All the links pointing at a particular web page – also known as Inbound Links.
Banned - When pages are removed from a search engine’s index specifically because of violating the guidelines.
Black Hat - In the computer security community, a black hat is a skilled hacker who uses his or her ability to pursue their interest illegally. They are often economically motivated, or may be representing a political cause. Sometimes, however, it is pure curiosity.
Blacklist - As regarding spam, blacklists are lists of known spammers, their IP addresses, and/or their ISP (Internet Service Provider). Using this information, spam filters can block all messages coming from known spammers and/or their ISPs. ISPs that fail to discipline spammers may find all email from their legitimate customers blocked by large numbers of recipients.
Cloaking - The process by which your site can display different pages under different circumstances. It is primarily used to show an optimized page to the search engines and a different page to humans. Most search engines will penalize a site if they discover that it is using cloaking.
Crawlers - Also know as a "robot" or "spider", a crawler is an automated software program that runs at many search engines, reads sites’ content, analyzes it, and inserts them into the index (or collects information for later insertion into the index).
Description Tag – An HTML tag used to by Web page authors to provide a description for search engine listings. Some engines display these descriptions, other display some text from your page containing the searched phrase.
Keyword - A word used in a performing a search. Generally visitors search for phrases instead of single words to locate the required information.
Keyword Density – It’s the amount of the keyword that is frequently appears on the web page.
Keyword Phrase – It forms a search engine query.
Keyword Purchasing - The buying of search keywords from search engines to control banner ad or Pay-per-click advertising.
Keyword Research - The search for keywords related to your Web site, and the analysis of which ones yield the highest return on investment (ROI). Word tracker is a very good place to do your research.
Keywords Tag - META tag used to help define the primary keywords of a Web page.
Link Building - Is a Search Engine Optimization technique in creating or building relevant, good and quality inbound links with the purpose of increasing its popularity and at the same time to increase its ranking position in the Search Engines.
Link Popularity - Refers to the number of sites that link to your web pages from various search engines such as Google, MSN, HotBot, etc. Many search engines use Link Popularity as a factor for determining page rank.
Link Text - The text contained in (and sometimes near) a hyperlink also known as Anchor text.
Link Farm - This is not a place where you want to be. In theory, you would submit your site to these places solely to increase your "Popularity" (the links coming in to your site). Actually, if you are there then you can expect the reverse to happen. Search engines will likely penalize you — maybe even ban your site — as they consider this tactic to be spamming. So, how do you identify such places?
Meta Tags - Meta Tags are HTML elements that can optionally be included within web pages, and contain information about the document such as the author, keywords describing the document, a description of the document, etc.
Page Rank -Devised by Google, it measures not only how many links point to a website, but the "quality" of the sites providing the links.
Pay Per Click Search Engine - Search engine where results are ranked according to the bid amount, and advertisers are charged when a searcher clicks on the search listing.
Pay Per Inclusion Search Engine - Search engine where web sites or certain pages are included in the index only when you pay them a fee. The rank is not guaranteed and is based on the engines ranking algorithm or rules.
Positioning- The process of ordering web sites or web pages by a search engine or a directory so that the most relevant sites appear first in the search results for a particular query.
Query - A word, a phrase or a group of words, possibly combined with other syntax used to pass instructions to a search engine or a directory in order to locate web pages.
Rank - The position a particular site is listed in a search engine after a person does a relevant search. The higher the rank, the nearer the top of the results the site will come, and usually, the more traffic it will get.
Registration - The process of informing a search engine or directory that a new web page or web site should be indexed.
Robots - Also know as a "crawler" or "spider", a robot is an automated software program that runs at many search engines, reads sites’ content, analyzes it, and inserts them into the index (or collects information for later insertion into the index).
Search Engine Optimization (SEO) - The art of optimizing a site to generate traffic from search engines.
Search engine submission - The act of supplying a URL to a search engine in an attempt to make a search engine aware of a site or page.
Spam - It refers to electronic junk mail or junk newsgroup postings. Some people define spam even more generally as any unsolicited e-mail. In addition to being a nuisance, spam also eats up a lot of network bandwidth. Because the Internet is a public network, little can be done to prevent spam, just as it is impossible to prevent junk mail. However, the use of software filters in e-mail programs can be used to remove most spam sent through e-mail.
Spider - A component of a search engine that roams the Web, storing the URLs and indexing the keywords and text of each page encountered and it’s also referred to as a robot or crawler.
Traffic - The visitors to a web page or web site. Also refers to the number of visitors, hits, accesses etc. over a given period.
Uniform Resource Locator (URL) - Location of a resource on the Internet.
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